The Household and Changing Traffic Signs of the Modern Dining Table

Abstract

This paper studies aspects of choice behaviour in (post-) modern society, In traditional societies the norms and standards that guided food choice were more fixed and permanent than in our society. Today the ecological rhythm is almost meaningless, social class no longer provides any clear guidelines and the commercialization of food is increasingly eroding the traditional meaning of food. The paper describes different kinds of consumer responses in this ambiguous world and discusses the problematic nature of conventional rationality concept.

• ISSN: 0357-9603
• ISBN: 951-9281-81-9